UFC Mania!

UFC Mania!

Ultimate Fighting Championship DVDs Occupy 7 of the Top 10 Spots on Nielsen Sales Chart

LAS VEGAS, May 3 /PRNewswire/ -- The Ultimate Fighting Championship continued to show why it is the hottest sport around as UFC digital video disc titles occupied an unprecedented 7 of the top 10 positions on the latest Nielsen VideoScan Top 100 sales chart for the Non-Theatrical Sports category.

"In the 25 years I've been in the video business, I've never seen such a strong showing in a single category," said Don Gold, President of StudioWorks Entertainment, which produces and distributes the UFC DVDs.

In fact, research of Nielsen records indicate that there has never been such a dominant sales performance on the Non-Theatrical Sports chart.

"These sales figures show the huge fan base that is out there for the sport of mixed martial arts," said UFC President Dana White.

UFC titles on the chart include the No. 2-ranked Ultimate Knockouts 1-2, the No. 3-ranked UFC 43: Meltdown and the No. 4-ranked Ultimate Knockouts 3. The No. 6, No. 7 and No. 8 spots are held by UFC 49: Unfinished Business, UFC 47: It's On and UFC 50: The War of '04, respectively. UFC 44: Undisputed has surged from the No. 27 spot it held two weeks ago and is now at No. 10.

StudioWorks' next UFC release is UFC 51: Super Saturday, which hits the stores on May 3.

The Ultimate Fighting Championship's chokehold on the DVD market comes on the heels of an outstanding title bout between Chuck Liddell and Randy Couture at UFC 52, as well as a successful foray into the world of reality television, where The Ultimate Fighter(TM) delivered record ratings for Spike TV.

Next up on the UFC schedule is UFC 53: Heavy Hitters, an 8-fight card in Atlantic City, NJ, on June 4, with interim heavyweight champion Adrei Arlovski taking on Justin Eilers in the main event.

The Nielsen VideoScan Chart* 1. Viva Las Divas of the WWE 2. Ultimate Knockouts 1-2 3. UFC-43: Meltdown 4. Ultimate Knockouts 3 5. Super Bowl XXXIX 6. UFC 49: Unfinished Business 7. UFC 47: It's On 8. UFC 50: The War of '04 9. Andre The Giant -- Larger than Life 10. UFC 44: Undisputed

*sales rank for week ending April 17

WHAT IS THE ULTIMATE FIGHTING CHAMPIONSHIP?

The entity of the new UFC [Ultimate Fighting Championship(R)] is the world's leading Mixed Martial Arts (MMA) sports association, formed in January, 2001 by Zuffa, LLC. The new UFC features a strong ownership and a depth of management experience across a spectrum of live event sports, television production and ancillary business development. The new UFC has completely restructured the formerly undisciplined spectacle of Mixed Martial Arts into a highly organized and controlled combat sport. Under the leadership of owners Lorenzo and Frank Fertitta, the new UFC is now regulated and recognized by the world's most prestigious sports regulatory bodies including the Nevada and New Jersey State Athletic Commissions. As an association, the new UFC strives for the highest levels of safety and quality in all aspects of the sport, setting the gold standard for the evolving and exciting sport of Mixed Martial Arts.

StudioWorks Entertainment

StudioWorks Entertainment, a division of Ventura Entertainment Enterprises, is a forward-looking, marketing-driven home entertainment label, leading the industry in the development and production of uniquely branded product lines targeting the next generation consumer. The company offers their product suppliers a complete and diverse range of entertainment services including brand development, merchandising, television sales, and worldwide distribution into all home entertainment retail channels. For more information on StudioWorks and Ventura Entertainment, please go to www.venturadistribution.com.

Source: Ultimate Fighting Championship

CONTACT: Chris Huston, Director of Public Relations of Ultimate Fighting Championship, +1-702-221-4790, or cell, +1-213-948-4000, chuston@ufc.tv

Web site: http://www.venturadistribution.com/

Web site: http://www.ufc.tv/

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