Research and Markets: Raising Consumer Awareness of the Flexibility of Digital Music

Research and Markets: Raising Consumer Awareness of the Flexibility of Digital Music

DUBLIN, Ireland, May 6 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/reports/c17097 ) has announced the addition of Music Retailing - Using Digital Music To Strengthen Customer Relationships and Drive Sales to their offering.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH )

Strong sales of Apple's iPod have contributed greatly to raising consumer awareness of the flexibility of digital music. Traditional store-based music retailers face a growing challenge to offer consumers in-store experiences that remain compelling in the face of emerging music delivery resources.

Key questions answered in the report 'Music Retailing - Using Digital Music to Strengthen Customer Relationships and Drive Sales' are as follows:

- What is the penetration of digital music sales as a share of overall music sales?

- What can retailers do to capitalize on digital music to drive sales?

The report also looks at US Music Sales by Category, 2003 to 2009

For more information visit http://www.researchandmarkets.com/reports/c17097

Laura Wood Senior Manager Research and Markets press@researchandmarkets.com Fax: +353 1 4100 980

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Research and Markets

CONTACT: Laura Wood, Senior Manager of Research and Markets, press@researchandmarkets.com , or fax, +353-1-4100-980

Web site: http://www.researchandmarkets.com/reports/c17097

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