NBC 5 / KXAS-TV Continues as the #1 Choice for Local News; NBC 5 Dominates at 10:00, Wins in the Morning

NBC 5 / KXAS-TV Continues as the #1 Choice for Local News; NBC 5 Dominates at 10:00, Wins in the Morning

DALLAS and FORT WORTH, Texas, May 26 /PRNewswire/ -- KXAS / NBC 5 News @ 10pm continues to be the most watched newscast in North Texas in the just completed May ratings period. Winning the newscast time period by 2.5 rating points, NBC 5 News continues a winning steak that began in February of 2002. North Texans are consciously seeking out NBC 5 for news, as every NBC 5 weekday newscast grew audience share over its lead in.

May Highlights:

* NBC 5 News at 10:00 remains #1 - most watched newscast in North Texas for the eleventh straight major ratings period, one of two station to show growth from May '04

* NBC 5 News at 10:00 finished 30% ahead of the nearest competitor, second place WFAA.

* NBC 5 News at 10:00 demonstrated consistent strength by winning 70 % of the late newscasts during the recent sweep, building audience share from prime time.

* NBC 5 News Today leads the way in the morning with significant audience growth. * #1 6-7 am Up 24% from May 2004 * #1 5-7 am Up 23% from May 2004

* EXTRA continues to grow, easily outpacing news magazine and sitcom competition in the critical access time period. EXTRA grew its audience 12% over last year. NBC5 delivered the highest ratings that EXTRA achieved in the top 30 markets.

* NBC 5 Late Night continues to roll, with The Tonight Show with Jay Leno, Conan O'Brien and Saturday Night Live all finishing #1 in their respective time periods.

* THE ELLEN DEGENERES SHOW continues its trend of audience growth, increasing its audience by 6% over May '04, while garnering an additional 5 Daytime Emmy awards.

* NBC 5 DFW Today @ 10am shows a strong 45% growth from year-to-year.

* Access Hollywood, Days of Our Lives and Passions all had double-digit growth from May 2004.

* NBC 5 News continues to deliver on our mission of covering not just what happens, what matters to our viewers.

* May 2005 -- NBC 5 continued its commitment to stopping identity theft. Investigative reporter Grant Stinchfield's "IDENTITY CRISIS" reports provided useful information to viewers interested in protecting themselves from criminals.

* May 2005 -- NBC 5's IDENTITY CRISIS series is changing laws and perceptions about how Texas deals with the fastest growing crime in the nation. Following the series, legislators take action passing at least three identity theft related bills. Our viewers now have the tools and knowledge for protecting their personal information from identity thieves.

* May 7, 2005 -- NBC 5 held the first SHRED IT DAY, and hundreds of North Texans took part in the free event at three locations around Dallas/Fort Worth. By shredding the personal information that identity thieves need, NBC 5 viewers took an important step to keep their identities safe.

* May 4, 2005 -- NBC 5's Brian Curtis scored the 1st television interview ever with Gerard Arpey, President and CEO of locally based American Airlines ... talking about the future of the Airline, local jobs and the industry.

The May sweeps period began April 28 and ended May 25, 2005. Nielsen Media Research produces the ratings data presented. One household rating point represents approximately 22,560 area homes.

May 2005 Household Rating / Share

Newscast (M-F) KXAS / N WFAA / A KTVT / C KDFW / F

10 - 10:35 pm 10.8 / 16 8.3 / 12 8.2 / 12 5.1 / 8 5 - 7 am 3.9 / 16 2.9 / 12 1.4 / 6 3.8 / 16 6 - 7 am 5.1 / 18 3.8 / 13 1.7 / 6 4.8 / 17 10 - 11 am 2.4 / 8 --- / --- --- / --- --- / --- 4 - 5 pm 2.7 / 6 --- / --- 3.4 / 8 --- / --- 5 - 5:30 pm 3.8 / 8 6.9 / 14 3.3 / 7 4.4 / 9 6 - 6:30 pm 4.6 / 8 7.5 / 14 3.9 / 7 4.3 / 8

Source: Nielsen Media Research Program Average Data Dallas/Fort Worth Designated Market Area 4/28/05 -- 5/25/05

NBC 5 / KXAS-TV / nbc5i.com and Telemundo 39 / KXTX-TV are the NBC owned and

operated media centers serving the Dallas/Fort Worth Metroplex.

Source: NBC 5

CONTACT: James Martinez of NBC 5, +1-817-654-6405

Web site: http://www.nbc5i.com/

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