EasyChild(TM) Debuts in Nationwide Retail Outlets; Still Also Available on Internet Through Encouragestore.com

EasyChild(TM) Debuts in Nationwide Retail Outlets; Still Also Available on Internet Through Encouragestore.com

LOS ANGELES, May 19 /PRNewswire/ -- Encourage Software's latest product, EasyChild(TM), is now available at major national retailers COMPUSA, Fry's Electronics, J&R Music World, PC Mall and on the web via Amazon.com. EasyChild(TM) is a simple parenting aid and child encouragement system which leads to marked improvement in households with children ages 4 through 17 by eliminating disagreements and arguments between parents and children.

Simply, the system consists of a CD-ROM that creates weekly chore, behavior and reward charts that parents and children together input, i.e. doing homework on time, no sibling arguments, no talking back, helping with chores, etc. Each chore or behavior is given a numeric value and at the end of a week, the numbers are tallied. If the children reach an agreed-upon level, they are given the earned rewards, such as a toy they've been wanting, extra allowance, a sleepover, a special trip to an amusement park or anything else the family agrees upon.

Thousands of households have written glowing letters of endorsement, saying that no book, tape, seminar or therapist has ever helped their family as EasyChild(TM) has. School teachers have begun using it to help encourage good behavior in classrooms, as well, with the soon to be released, Easy- Classroom edition.

In addition, the system helps children come to learn a lifelong lesson: no reward comes without earning it.

According to statistics, it is not uncommon for children and teens to nag an average of 9 times to get what they want (source: Newsweek, September 13, 2004). In recent months, there has been an increase in the number of television programs (Nanny 911, Dr. Phil) and major national news stories (Time Magazine and others) which cover parenting in terms of how to teach children responsibility without punishment or negativity in the home or school.

Leland Ancier, inventor of EasyChild(TM), named INC Magazine's Software Entrepreneur of the Year with more than 30 prominent titles to his name, developed the system out of his own experience with his son's frustrations in school. Mr. Ancier got assistance and input from several noted child psychologists in writing and testing the system over a two-year period. From this invention, he created Encourage Software. He designed EasyChild(TM) to:

Reduce, even eliminate, family stress and arguments Establish clear expectations for routines, chores and behaviors Promote earned rewards through an incentive-based system Encourage parents and children to make decision together Encourage children to adapt to a family's morals and ethics

The system is game-like, and children love it. Placing the Point Sheet and Privilege Level Chart where all can follow it during the week lets parents and children track how they are doing and take immediate action to successfully achieve a week's points.

EasyChild(TM) comes in three versions: BASICS EDITION ($29.95), STANDARD EDITION ($59.95) and DELUXE EDITION ($99.95).

Source: Encourage Software

CONTACT: David Horowitz, +1-310-279-2291, or fax, +1-310-475-1369, daviddhh@aol.com, for Encourage Software

Web site: http://www.easychild.com/

NOTE TO EDITORS: For more information or screenshots and photos of EasyChild(TM) in use, please visit the Encourage Software website www.EasyChild.com. For photos to accompany this release please call the company at 858-759-9057.

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