Research and Markets: What Trends Exist in Media and Entertainment Consumption? They are Explained Here:

Research and Markets: What Trends Exist in Media and Entertainment Consumption? They are Explained Here:

DUBLIN, Ireland, April 13 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/reports/c15672) has announced the addition of Consumer Survey Report: Entertainment & Media, 2004 to their offering.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH )

In September 2004, an extensive survey was designed and fielded on entertainment and media consumers' behavior and attitudes. This report explores the results, and includes comparisons with previous years' surveys and a segmentation of users who influence other consumers' purchases.

Key questions the report answers:

- What trends exist in media and entertainment consumption?

- What are the characteristics of consumers who influence others' media choices?

Contents contained inside the report comprise of the following:-

1. Self-Reported Hours per Week Consumers Spent on Selected Activities, 2003 and 2004

2. Activities Consumers Do Less of Because of Time Spent Online, 2003 and 2004

3. Activities Consumers Conduct on a Cell Phone

4. Overview of Segmentation into Influencers

5. Profile of Influencers as Compared with Non-influencers

6. Frequency with Which Consumers Conduct Selected Online and Off-line Activities

7. Consumers' Interest in Movie-Related Activities

8. Reasons Consumers Visit Magazine Web Sites

9. Consumers' Interest in TV Show-Related Activities

10. Ways in Which Consumers Discover Entertainment-Related Sites

11. Methods Consumers Use to Access News-Related Information Online

12. Methods Influencers Use to Make Entertainment-Related Recommendations Online

For more information visit http://www.researchandmarkets.com/reports/c15672

Laura Wood Senior Manager Research and Markets press@researchandmarkets.com Fax: +353 1 4100 980

Photo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH Source: Research and Markets

CONTACT: Laura Wood, Senior Manager of Research and Markets, press@researchandmarkets.com, Fax: +353-1-4100-980

Web site: http://www.researchandmarkets.com/reports/c15672

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