Media Invited to Film Shoot of New UW Football Ads

Media Invited to Film Shoot of New UW Football Ads

Humorous Television Spots Will Feature Coaches Willingham and Romar, Roll-Out 'Return of the Dawgs' Campaign

SEATTLE, April 11 /PRNewswire/ -- While football season is still more than four months away, the University of Washington is hard at work building a new marketing campaign designed to re-energize Husky fans and to promote ticket sales for the upcoming 2005 football season. Media can get a first glimpse at the campaign with behind-the-scenes access to the shooting of three new television spots that will introduce the "Return of the Dawgs" ad campaign.

WHO: University of Washington Head Football Coach Tyrone Willingham, University of Washington Head Basketball Coach Lorenzo Romar, University of Washington Athletic Director Todd Turner and members of Seattle advertising agency Dave Syferd & Partners

WHAT: Will film a new series of television ads that aim to build excitement and anticipation for the 2005 University of Washington football season.

WHEN: 12:30 - 1:30 p.m., Tuesday, April 12, 2005

Additionally, for a few minutes following the shoot, both coaches will be available for media interviews.

WHERE: Husky Stadium Seattle, Washington

Please enter through the tunnel.

OTHER: This event is contingent upon good weather and may be cancelled due to rain.

Source: University of Washington

CONTACT: Dan Branley, +1-206-262-0395, or +1-206-914-1231, cell, or dbranley@dsandp.com, or Leslie Cohan, +1-206-262-0395, or +1-206-849-1810, cell, or lcohan@dsandp.com, both for University of Washington

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