Zone4Play & Two Way TV Announce the First ever Cross Platform Fixed-Odds Gaming Service

Zone4Play & Two Way TV Announce the First ever Cross Platform Fixed-Odds Gaming Service

WILMINGTON, Delaware, March 1/PRNewswire/ --

- This Initiative Follows the Recent and Successful Launch of the Winner Channel, UK's Only Interactive Gaming Service on the Cables Network

The Winner Channel, UK cable's first iTV fixed odds gaming service, successfully launched on the Telewest cable network last week and is slated to launch on NTL next week. The Channel is operated by Two Way TV, the interactive TV and mobile services specialist, and Zone4Play, Inc. (OTCBB: ZFPI), a leading provider of multi-platform gaming solutions. The news follows an extension of the deal between the companies to cover multiple platforms in the UK. The Winner Channel will also be rolled out on the Internet and on mobile telephones, offering users a single account that can be used seamlessly across the three platforms.

With the Winner Channel available across three platforms, players can register once and play all of the games on either a PC, mobile phone, or at home in front of the television. The mobile version of the Winner Channel is distributed through Two Way TV's `Mobile Zones' (red button services on satellite and cable that let viewers download mobile content with their remote control), as well as through more traditional mobile distribution channels.

Guy Templer, Commercial Director of Two Way TV, stated, "The launch of the Winner Channel on Telewest has been remarkably successful and judging by the first week's response there is a lot of demand for this type of service - we are already well ahead of our numbers. This natural extension allows our viewers to enjoy the same games and level of service when they are away from home".

The single account solution is supplied by Zone4Play's ZoneMAS(TM) system. Idan Miller, SVP Marketing and Sales at Zone4Play states, "We are proud to be the technology facilitators of the world's first gaming service that empowers punters to play on iTV, mobile and the Internet. The Winner Channel has already revolutionized the direction of the entire gaming industry. Interactive betting and gaming has proven to be one of the most successful genres on the Internet and iTV. We strongly believe that its success will be replicated in the Mobile space."

Notes for Editors

The Winner Channel and the Roulette Channel provide a range of `instant win' fixed odds games, including Roulette, Slots, Hi-lo, Keno and Dice. The Channels are currently distributed on UK cable and, amongst other things, offer viewers a headline jackpot of GBP500,000, as well as an extensive customer loyalty and bonus programme (that allow repeat players to earn points to exchange for cash and other rewards).

It is the only fixed odds gaming channel available in UK cable TV homes. The Channels are the result of a partnership between Two Way TV, who runs and operates the channels and Zone4Play, who provides the underlying gaming technology.

Contacts

Two Way TV Guy Templer(Commercial Director) +44(0)7961-303621 gtempler@twowaytv.com

Zone4Play Idan Miller, SVP Marketing & Sales +1-646-432-5586 imiller@zone4play.com

Adam Handelsman & Alysha Crouse, 5W Public Relations +1-212-999-5585 ahandelsman@5wpr.com

About Two Way TV www.twowaytv.com

Two Way TV offers broadcasters, programme-makers and DTV networks the widest range of interactive TV and mobile to TV products and services available in the world. From award-winning creative and pre-production services through to interactive software solutions, Two Way TV's clients and partners include the largest interactive broadcasters today.

Success stories include designing and building many of ITV's flagship services; the News at Ten Extra, Test The Nation (where 26% joined in via their remote) and Antiques Roadshow for the BBC; Channel 4's Celebrity Big Brother, Big Brother 2, 3, 4 & 5 and quiz show 15 to 1, Sky Sports' Beat The Pundits and numerous formats for Flextech Television, Cartoon Network, YooplayTV and others.

Its widely-deployed Ark(TM) system enables viewers to join in live with their favourite programmes. They can answer questions, cast votes or predict what is about to happen on-screen. In the UK Ark has been licensed to the BBC, Sky Sports, Channel 4, Flextech, Turner, Discovery, MTV, Ascent Media, NTL, Telewest Broadband and many others.

Two Way TV also has its own games channel carrying its own games and branded games from major names like the Lover's Guide. It also runs the Winner Channel - UK Cable's only fixed odds soft gaming service. Two Way TV's games are distributed by broadcasters and networks worldwide and are now available in over 10 million homes.

About Zone4Play Inc.

Zone4Play Inc. (OTCBB: ZFPI) develops interactive game technology that provides an end-to-end solution, allowing service providers to deliver games to their subscribers over multiple network platforms such as interactive TV, wireless networks and the Internet, internally run, by the provider, or accessed from Zone 4 Play hosting environment. Zone 4 Play's cross-platform technology enables a subscriber to play a game on different platforms, with the same virtual account balance and user information, allows games to be played across service providers and allows their subscribers to interact with other subscribers from different service providers. For further information, please visit: http://www.zone4play.com/

Safe Harbor

This press release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on the current expectations of the management of Zone4Play only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; decline in demand for Zone4Play's products; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition. Zone4Play undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Zone4Play, reference is made to Zone4Play's reports filed from time to time with the Securities and Exchange Commission.

Two Way TV and the Two Way TV Stylised logo are registered trade marks of Two Way Media Ltd. Ark(TM) and ZoomTV(TM) are pending trade mark applications of Two Way Media Ltd. (c) Two Way Media Ltd. 2005. All rights reserved. All other trade marks are the property of their respective owners.

Source: Zone4Play (Israel) Ltd.

Contacts: Two Way TV, Guy Templer (Commercial Director) +44(0)7961-303621, gtempler@twowaytv.com; Zone4Play, Idan Miller, SVP Marketing & Sales +1-646-432-5586, imiller@zone4play.com; Adam Handelsman & Alysha Crouse, 5W Public Relations, +1-212-999-5585, ahandelsman@5wpr.com

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