Revolutionary TV Series Hits the Air to Help Manage Growing Diabetes Epidemic

Revolutionary TV Series Hits the Air to Help Manage Growing Diabetes Epidemic

- March 20 Show on CNBC is Cornerstone of Multimedia Diabetes Network -

WESTPORT, Conn., March 2 /PRNewswire/ -- Six advertisers have signed on as inaugural sponsors of dLife, a new TV show and multimedia network focusing on diabetes that will debut March 20 at 7:00 PM Eastern on CNBC.

The sponsors are Atkins Nutritionals, Becton Dickinson, Beiersdorf, Colgate, Novo Nordisk and Roche Diagnostics. Several others will be announced shortly.

"We're proud to be in the company of these great marketers as partners and leaders in the diabetes community," said Howard Steinberg, CEO of dLife parent LifeMed Marketing. "Stepping up and recognizing the power the dLife model holds to drive patient knowledge and well-being through mass media is a testimony to their concern for people with diabetes and their business vision."

The dLife media network consists of dLifeTV, an upbeat diabetes lifestyle series that will encourage viewers to take charge of their disease; http://www.dlife.com/, the ultimate interactive center for the diabetes community and the biggest independent diabetes Web site in the U.S.; dLifeRadio, reaching millions of listeners each day with educational "dLife" vignettes; dLifeConnect, a newsletter and the first-ever comprehensive co-op direct mail program to reach over 2.5 million people diagnosed with diabetes; and other dLife programs.

dLifeTV will be co-hosted by Nicole Johnson Baker, former Miss America and author (type 1 diabetes); Mother Love, the radio and TV personality and motivational speaker (type 2 diabetes); Jim Turner, TV and movie actor (type 1 diabetes); and comedian J. Anthony Brown (type 2 diabetes). Dr. Bob Arnot, the foremost TV medical journalist, formerly of ABC and NBC serves as medical contributor.

In addition, celebrities and sports figures who live with diabetes-including multiple Olympic gold medallist swimmer Gary Hall, Jr. -have signed on as contributors.

Business advisors to dLife include Tom Rogers, vice chairman of TiVo and former CEO of Primedia & NBC Cable Networks; movie producer Jerry Zucker; and former MSNBC president Erik Sorenson, who is producing dLifeTV.

CONTACTS: Howard Steinberg CEO LifeMed Marketing 203-291-4000 steinberg@dlife.com

Steve Ellwanger Press Counsel Group 203-291-6986 steve@presscounselonline.com

Source: dLife

CONTACT: Howard Steinberg, CEO of LifeMed Marketing, +1-203-291-4000, steinberg@dlife.com; Steve Ellwanger of Press Counsel Group, +1-203-291-6986, steve@presscounselonline.com, both for dLife

Web site: http://www.dlife.com/

------- Profile: Ent