Research and Markets: Exploration of the Global Animation Industry

Research and Markets: Exploration of the Global Animation Industry

DUBLIN, Ireland, March 14 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/reports/c13958) has announced the addition of Global Animation Industry: Strategies, Trends and Opportunities to their offering.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH )

The rapid advancement of technology has made computer animation available to the masses and the animation industry is one of the fastest growing industries. The demand for animated entertainment has expanded with the increase in broadcasting hours by cable and satellite TV along with the growing popularity of the Internet. In the past, animation series were aimed at children aged nine and below. In recent years however, TV stations have been producing animation series for teenagers, adults and the whole family. Animation series like The Simpson's and King of the Hill have been successfully aired on primetime TV. The major markets include the United States, Canada, Japan, France, Britain and Germany.

Licensing operations for T-shirts, caps and other items have also been a major source of revenue for animation companies. In Japan, several successful computer games have crossed over and have become animated series like Pokemon, Monster Farm, Power Stone and Detective Conan. More broadly speaking, animation is increasingly used in video games, and movies are also increasingly reliant on animation and computer graphic special effects.

Another key trend we are witnessing is the outsourcing of animation content to Asia. This market is increasingly being tapped by North American film and television program producers. The major factor behind this shift of computer animation production to the Asia/Pacific region continues to be the availability of low cost, powerful computer animation platforms and much lower labour rates in the Asian and Pacific Rim countries compared to North America and Europe. The bulk of the outsourcing happens for 2D animation content with some amount of 3D content.

Some of the Many Topics Covered:

Global Animation Industry History and Evolution Emergence of the Animation Industry Walt Disney Hanna Barbara Pioneers of the Industry Why Is Animation Different? Merchandising Opportunities Animation Industry Supply Chain Role of Technology Market Opportunity Content Creation Production Production Management Digital Processing Workflows Content Creation Process and Lead Time Calculation Scanning and Filtering Ink and Paint Compositing and Dopesheet Preparation Workflow Preceeding Digital Processing Marketing Strategies for Animation Studios Economics of Animation Guidelines for Setting up An Animation Studio Challenges for Managing an Animation Studio European Animation Industry Trends in Europe Strategies for Animation Studios in Canada Australia Competition from Asian Studios Challenges Government Support Strategies for Animation Studios in Australia Yoram Gross Media World Burbank Animation Southern Star Animation Content Outsourcing Asian Animation Industry Establishment of Local Animation Industry Early Trends in Animation Outsourcing to Asia Local Content Productions Trend towards Co-Productions Popularity of Foreign Animation Controversies Surrounding Foreign Animation

For more information visit http://www.researchandmarkets.com/reports/c13958

Laura Wood Senior Manager Research and Markets press@researchandmarkets.com Fax: +353 1 4100 980

Photo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH Source: Research and Markets

CONTACT: Laura Wood, Senior Manager, Research and Markets, press@researchandmarkets.com, Fax: +353-1-4100-980

Web site: http://www.researchandmarkets.com/reports/c13958

------- Profile: Ent