MyDTV, Inc. Changes Name to MeeVee

MyDTV, Inc. Changes Name to MeeVee

New Consumer-Focused Branding Emphasizes Company's Key Strength-Helping People Customize Television and Video Programming

BURLINGAME, Calif., March 28 /PRNewswire/ -- MeeVee Inc., the premier developer of personalized programming search and recommendation engines, today announced that it has adopted a new brand that better reflects a product portfolio focused on delivering localized and customized television schedules and listings, program recommendations, video search and alerts for television viewers. With more than 200 content agreements in place, MeeVee, the company formerly known as MyDTV Inc., is poised to become the premium provider of innovative television search and personalization tools that allow users to more easily navigate their programming options and tailor content to their individual preferences.

A recent survey from BIGResearch, fielded in January 2005, found that more than 60 percent of broadband users watch television and surf the Internet simultaneously and Industry analysts believe that tools that streamline the searching and indexing of premium content such as television listings will become critical to consumers.

Traditional grid-based electronic program guides do little to help consumers navigate the 200-plus channels of available today. Because sifting through the hundreds of options to find a desired program is extremely time- consuming, average viewers generally do not venture outside of their eight to 12 channel comfort zone. There is a clear need for a television navigation technology that will enhance viewers' experiences by enabling them to manage and control their television options.

"We have changed our name to set the stage for forthcoming product offerings that will further enhance our existing video navigation tool," said Gil Dudkiewicz, founder and CEO of MeeVee. "These new offerings will cut through the clutter of channel proliferation and allow consumers to find and view the content they care about. Our technology sorts results according to relevant information and is then optimized for television listings content, demonstrating how easy it is to find something of interest to watch."

Built based on the MyDTV's award-winning personalized navigation system and intellectual property, MeeVee's patented metadata generation technology offers consumers a smarter, easier way to navigate by enabling them to search real-time programming database by keyword, program, actor or topic that closely matches their interests with the up-to-the-minute programming. MeeVee enables a robust video programming search and personalized recommendation engine that can be offered on multiple platforms and devices including PCs, Internet, set-top boxes, DVRs and mobile phones by connecting directly to programmer production systems.

About MeeVee

MeeVee Inc. (formerly known as MyDTV) a privately held company, is the premier developer of personalized search and recommendation engines for television and video programming. Founded in January 2000 in Burlingame, California, by broadcast and media industry veterans, MeeVee investors include WaldenVC, Rothchild Ventures, and Defta. MeeVee offers a unique combination of customized listing, TV planning and personal recommendation tools. Built based on the company's award-winning navigation system and intellectual property, MeeVee's patented metadata generation technology provides consumers a smarter and easier way to navigate the growing body of programming data. For more information, go to http://www.meevee.com/.

Source: MeeVee Inc.

CONTACT: Charlstie Laytin, +1-212-367-6830, charlstie.laytin@eurorscg.com, or Jessy Adams, +1-212-367-6804, jessica.adams@eurorscg.com, both of Euro RSCG Magnet for MeeVee

Web site: http://www.meevee.com/

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