Japan's Mainichi Broadcasting System Becomes First-Ever Japanese Television Station to Broadcast in SRS Circle Surround(R) 5.1

Japan's Mainichi Broadcasting System Becomes First-Ever Japanese Television Station to Broadcast in SRS Circle Surround(R) 5.1

All 32 Games of the 77th National High School Baseball Invitational Tournament Will Be Broadcast in SRS Circle Surround

SANTA ANA, Calif., March 21 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), one of the world's leading providers of audio enhancement technology, and Mainichi Broadcasting System Inc. ("MBS"), a terrestrial TV broadcasting company in Japan, announced today that that they will televise the highly-anticipated 77th National High School Baseball Invitational Tournament in SRS Circle Surround(R) 5.1 ("CS"). The invitational will also be broadcast through GAORA, a communication satellite broadcasting station. This marks the first time a Japanese television-broadcasting studio will encode SRS Circle Surround 5.1 into their broadcast chain.

When CS is used for live sports programming, broadcasters can transmit the audio sensation of the live event directly to the home by using industry- standard stereo broadcasting as a carrier for surround sound. The patented CS technology allows professional audio engineers to encode up to 6.1 channels of discrete audio for distribution or broadcast over existing two-channel carriers such as SD and HD television, analog and digital radio, streaming media, CDs and VHS tapes.

All 32 matches of the 77th National High School Baseball Championship, which kicks off March 23, will be relayed by GAORA via the communications satellite broadcasting system, and the semi-final and the final matches of the tournament will be broadcast in both conventional terrestrial TV broadcasting with the SRS Circle Surround System, and to the terrestrial digital TV broadcasting with the 5.1 channel discrete surround system.

"As a result of our various experiments, I have verified that SRS Circle Surround has proved to be highly compatible with stereo broadcasting," said Mr. Makoto Sugimoto, chief mixer, Production Technical Center, MBS. "Circle Surround made it possible for us to deliver 5.1 surround sound exactly as we anticipated. We are satisfied with its quality of providing an immersive surround sound experience to many audiences."

An important benefit of Circle Surround for production engineers and networks is the fact that CS encoding is backward compatible with all audio formats, including mono, stereo, and other surround sound systems. This flexibility means that CS-encoded programming is compatible with any playback system a viewer may own, from a television's standard internal speakers to a full home theater installation with multiple speakers. However, for the ultimate experience in surround sound playback, it is recommended that home theater enthusiasts use a surround sound receiver that includes Circle Surround II decoding, available from manufacturers such as Marantz, Accuphase, Pioneer, Theta Digital, Motorola and Kenwood.

SRS Labs' regional manager, Hank Kato says, "We are proud that Mainichi Broadcasting Systems chose to broadcast such a popular sports venue in SRS Circle Surround. Circle Surround is particularly powerful for live sports programming where the audio challenge is to give the audience a television experience that rivals watching the event live. The fact that Mainichi Broadcasting System is using SRS Circle Surround as their format for delivering impressive surround broadcasts is testament to the flexibility and effectiveness of our technology."

To date, over 500 million television viewers have experienced Circle Surround, and over 300,000 DVDs and CDs have been distributed that include CS. The technology continues to be a popular choice for broadcasters and professional audio mixers due to its flexibility, ease-of-use, and overall audio performance. Top television broadcasters in the United States and abroad, who have transmitted Circle Surround-encoded programs include ABC, CBS, NBC, ESPN, ESPN 2, ESPN HD, FOX, FX, TNT, PBS for dozens of programs including the 55th Annual Prime Time Emmy Awards, X Games, NFL and NBA broadcasts, and more.

About Circle Surround(R) Encoding/Decoding

Using patented digital processing, CS hardware and software encoders can deliver up to 6.1 channels of discrete audio over existing two-channel carriers for cinema, broadcast television, cable and satellite transmission, streaming media, CDs, and VHS tapes.

Circle Surround encoding has made inroads to many of Hollywood's most influential creative talent and professional broadcasters. In September 2004, SRS Labs formed a strategic alliance with Coming Home Studios ("CHS"), one of LA's hottest new full service television and DVD production companies, to create and distribute live concert DVDs in SRS Circle Surround. CHS has produced many of today's top DVDs including Dave Matthews Band -- The Central Park Concert, Gloria Estefan -- Live & Unwrapped, Rush -- Live in Rio, and many others. Recent DVDs encoded in CS from this exciting new partnership include: Matchbox Twenty's SHOW -- A Night In The Life Of Matchbox Twenty, Boz Scaggs' Greatest Hits Live and Godsmack -- Changes. Lava Records, EMI Hong Kong and Arbors Jazz have also distributed music CDs that have been encoded in CS. One of the most powerful features of the technology for music CDs is that it is 100 percent compatible with all playback environments, from headphone to one-speaker mono to two-speaker stereo or multi-speaker surround sound. One mix now satisfies every playback system.

The CS format is the optimum surround solution for television, radio, and music because it enables anyone currently delivering their content in stereo to now deliver up to 6.1 surround to their listeners or viewers with no change to the distribution or broadcast infrastructure. Circle Surround is also quickly being adopted as the surround encoding technology of choice for radio broadcasting. For the U.S. market, it is the only surround format approved by iBiquity Digital for its HD Radio technology, which is the only FCC-approved system that provides digital broadcasting within the existing AM and FM spectrum and also supports analog broadcasts to legacy receivers. Abroad, both TOKYO FM in Japan and Guangdong Radio in China, which have audiences in the hundreds of millions, regularly broadcast material in Circle Surround.

To date, Circle Surround decoding has been incorporated by leading hardware and software manufacturers including: Marantz, Accuphase, Pioneer, Theta Digital, Motorola, Kenwood, M-Audio, Orion Studios and Smart Devices. Automotive companies currently featuring SRS Circle Surround decoders in their products include Eclipse, Honda, Johnson Controls, Kenwood, Panasonic, Toyota, and Volkswagen. A wide range of analog and digital implementation options for CS and CS II are available from the SRS Labs' family of platform partners including AKM, Analog Devices, ASP Microelectronics, Cirrus Logic, Philips Semiconductor, ST Microelectronics and Texas Instruments. CS II features patented post-processing techniques to enhance the surround sound experience, including SRS Dialog Clarity(TM), which improves the intelligibility and clarity of center channel information such as dialog, and SRS TruBass(R), which uses patented psychoacoustic techniques to deliver deep, rich bass from any playback system, including those with or without a subwoofer.

About SRS Labs Inc.

SRS Labs is a recognized leader in the advancement of audio and voice technology. The company works with the world's top manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs' technologies can be heard through products ranging from televisions, flat panel displays, DVD players, mobile phones, car audio systems, headphones and notebook and desktop computers. The company also offers hardware and software tools to professionals and consumers for the creation, production and broadcast of content featuring SRS Labs' technologies. SRS Labs' wholly owned subsidiary, ValenceTech, is a Hong Kong-based semiconductor company that designs and sells custom ASICs and standard ICs to leading manufacturers worldwide. Based in Santa Ana, Calif., the company also has licensing representation in Hong Kong, Japan, Europe, and Korea. For more information about SRS Labs, Inc. please visit www.srslabs.com. The information on the aforementioned website is not incorporated by reference into this press release.

Investor Contact: Media Contact: Tami Yanito Jennifer Drescher (949) 442-1070 x 3093 (949) 442-1070 x 5010 tami@srslabs.comjenniferd@srslabs.com

Source: SRS Labs, Inc.

CONTACT: Investors, Tami Yanito, ext. 3093, tami@srslabs.com, or Media, Jennifer Drescher, ext. 5010, jenniferd@srslabs.com, both of SRS Labs, Inc., +1-949-442-1070

Web site: http://www.srslabs.com/

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