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Thursday, March 10, 2005

Extreme Makeover: Home Edition Comes to Long Island and Alure Home Improvements Once Again Steps Up to Help Out a Family in Need

Extreme Makeover: Home Edition Comes to Long Island and Alure Home Improvements Once Again Steps Up to Help Out a Family in Need

Alure comes to the Rescue of very deserving family in need

EAST MEADOW, N.Y., March 10 /PRNewswire/ -- ABC's hit reality show Extreme Makeover: Home Edition is coming to Long Island to change the lives another family in desperate need of some help.

Once again, Extreme Makeover has called upon East Meadow's Alure Home Improvements to handle the entire renovation. Alure has already performed two Extreme Makeovers for the hit show, and when Extreme sent the audition tape of it's latest makeover recipient to Alure, President Sal Ferro was so touched, he didn't hesitate to accept Extreme's third challenge for the Long Island Remodeler. "I brought my Management team together to view the audition tape and I don't think there was a dry eye in the room after witnessing what this family has been through. Everyone in the room was adamant that we step up and help out this family", said Ferro.

As always, there will be lots of surprises and tears, but until the "door knock" next week, the location and the family are TOP SECRET. Following the door knock, the exact location and information about the family will be released so that the media and public can come watch all the drama unfold. The media should register with Seth Selesnow at 516-296-7777 (seth@alure.com) to receive a special VIP pass, exclusive details on the project and the opportunity to interview participants in the makeover.

Alure has been in business in Long Island since 1946 and was honored when Extreme Makeover reached out to them for the third time. Ferro noted, "it's a very intense and exhausting experience to renovate an entire home in only 7 days and it definitely takes a toll on our day to day business, but in the end, it's all about helping people, and after seeing the reaction of the Ali family when they returned to their home on our last Makeover, we knew our efforts were well worth it and, we just knew we had to help this family out too."

Alure is known as Long Island's premier home remodeler because of the legion of loyal "Raving Fans" who wouldn't trust their home improvement dreams to anyone else. Sal Ferro, President of Alure, says, "Our clients say we've hit the nail on the head with our first-class work and lifetime Platinum Customer Care. We treat all our clients like family and we're looking forward to welcoming new members to that family next week as we complete our third Extreme Makeover: Home Edition challenge."

Alure is Long Island's premier home remodeler, specializing in kitchens, baths, finished basements, siding, windows, roofing and sunrooms. In business since 1946, Alure prides itself on friendly and knowledgeable salespeople, creative designers, meticulous installers, and superior lifetime customer service. Qualified Remodeler magazine has ranked Alure as #20 in its annual list of Top 500 Remodelers. Professional Remodeler Magazine has listed Alure as one of the 25 Best Companies to work for, an honor bestowed by a company's employees. Alure's showroom is located at 1999 Hempstead Turnpike in East Meadow, NY, one mile east of the Meadowbrook Parkway. The Showroom is open 7 days a week (Monday - Saturday 10-6 PM, Tuesday & Wednesday 10-8 PM, Sunday 11-5 PM). For more information about Alure, call 516-296-7777 or visit http://www.alure.com/

Contact: Seth Selesnow 516-296-7777 Seth@alure.comhttp://www.alure.com/

Source: Alure Home Improvements

CONTACT: Seth Selesnow of Alure Home Improvements, +1-516-296-7777, Seth@alure.com

Web site: http://www.alure.com/

------- Profile: Ent

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