Wisconsin Researchers to Outline How Video Games Are Reshaping Business and Learning

Wisconsin Researchers to Outline How Video Games Are Reshaping Business and Learning Madison-Based Sonic Foundry Uses Mediasite to Capture Provocative Presentation for Live and On-Demand Viewing MEDIA ADVISORY WHO: Dr. James Paul Gee, Dr. Kurt Squire and Constance Steinkuehler, all internationally recognized research experts from the Academic Advanced Distributed Learning Co-Laboratory in Madison, Wis., will present findings from recent research on how the video gaming industry is infiltrating today's business and learning environments. Sonic Foundry will broadcast the event for both live and on-demand viewing via Mediasite(TM), its rich media presentation recorder. The event is sponsored by Accelerate Madison, Wisconsin Technology Network and eInnovate, a Milwaukee-based IT organization who will be simulcasting the Web event to a live audience. This is the first collaboration of a simultaneous Webcast of an event between Madison-based Accelerate Madison and Milwaukee-based eInnovate. WHAT: Video games have been universally adopted by a huge and powerful "gamer generation" comprised of more than 90 million 15- to 35-year olds in the U.S. alone. As a generation of professionals that grew up on video games moves into learning institutions and the workplace, a fundamental shift is beginning to emerge in the way "gamers" are influencing business and learning in today's society. From the way in which software is developed, to the way programs are viewed and deployed, to even the competitive mindset that is engrained in "winning," it quickly is becoming apparent that the influence of the gamer generation is profound and reshaping the business and learning playing fields. The Academic Advanced Learning Co-Laboratory focuses on creation and implementation of compelling learning content via games and simulations, mobile learning, and repository systems. Internationally recognized experts Dr. James Paul Gee, Dr. Kurt Squire and Constance Steinkuehler, will discuss and demonstrate current research, technology tools and learning content, while addressing questions such as: * Why are video games setting a new standard for learning? * How, and why, do modern video games reflect cutting-edge research on learning? * What are the implications for the workplace and learning? WHERE/ Thursday, January 20, 2005 -- 5 p.m. CT (networking WHEN: reception); 6:30 to 8 p.m. CT (presentation) Fluno Center for Executive Education 601 University Avenue Madison, Wisconsin To register for in-person attendance: Online: www.acceleratemadison.org Email: info@acceleratemadison.org Phone: 608-213-3939 To register for the Webcast (interested parties can access it via the "Webcasts tab") at http://www.acceleratemadison.org/ Admission: $30 non-members; $10 students; no charge for members of Accelerate Madison There is no fee to view the Webcast. PRNewswire -- Jan. 19 Source: Sonic Foundry CONTACT: Terri Douglas, +1-303-581-7760, ext. 18, tdouglas@catapultpr-ir.com, for Sonic Foundry; or Jan Moen, executive director of Accelerate Madison, Inc., +1-608-213-3939, info@acceleratemadison.org; or Judy Brown, director of Academic Advanced Distributed Learning Co-Laboratory, +1-608-263-9270, judy@academiccolab.org; or Barbara Elliott Eaves, executive director of eInnovate, +1-262-646-4494, www.einnovate.org Web site: http://www.acceleratemadison.org/ http://www.einnovate.org/ ------- Profile: International Entertainment