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International Entertainment News

Friday, January 21, 2005

A Win/Win Hit From Teens With Fashion, Luck & Rock n' Roll -- 14-Year-Old Entrepreneurs Show Hot New Product at NAMM Show

A Win/Win Hit From Teens With Fashion, Luck & Rock n' Roll -- 14-Year-Old Entrepreneurs Show Hot New Product at NAMM Show ANAHEIM, Calif., NAMM Show, Jan. 21 /PRNewswire/ -- West Los Angeles 14 year-olds, Sean Abramson and Adam Schlesinger have a fashionable statement to make that involves lots of luck, a specially-designed guitar pick necklace and a philanthropic mission that will tug at the strings of your heart. Twenty- five percent of the profits from sales of the trend-setting brightly colored Lucky-Pix are donated to youth charities creating a win/win situation with good karma and great luck for Lucky-Pixers (Lucky-Pix aficionados). Lucky-Pix sold-out in the first 10 days of production and have become a favorite of top celebrities like Daryl Hannah as well as teens. Abramson and Schlesinger will be at booth 1481 (Hall E) at the NAMM show on January 22 and January 23 to meet with retailers and the press to share their story. Both Adam and Sean are guitar players in their band "Raw Material." Sean came up with the idea for Lucky-Pix because he thought it would be cool if he could wear his favorite lucky guitar pick and enlisted his friend Adam to create the prototypes. The boys then realized that giving money to charity would increase the good feelings and luck from the picks. During the NAMM show the teen-team will announce the charities that will be receiving the proceeds of Lucky-Pix from NAMM sales. The chosen charities will give back to children. "We want to help make a difference in kids lives who have not been given the same opportunities that we have," says co-founder, Sean Abramson. "We're thrilled at the great response we've been getting. All types of people love Lucky-Pix, it's not only kids, but celebrities, guitar players and even adults!" added Adam Schlesinger. For additional information, please visit www.lucky-pix.com. Source: Lucky-Pix CONTACT: Beverly Visty-Doman of Dharmata PR, +1-310-822-9645, fax, +1-310-822-9665, Beverly@dharmata.com, for Lucky-Pix Web site: http://www.lucky-pix.com/ NOTE TO EDITORS: Availability: Radio & Press by Phone Interviews in any location / Broadcast TV In-Person in Los Angeles at NAMM show January 22 & 23, please contact us for schedule. ------- Profile: International Entertainment

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