Two of Shanda's Games Awarded By CPPA As the Most Popular Game and Best Domestic Game Titles In China In 2004
Two of Shanda's Games Awarded By CPPA As the Most Popular Game and Best Domestic Game Titles In China In 2004 Chinese Government Recognizes Shanda's Online Game Industry Leadership With Support for Game Development SHANGHAI, China, Jan. 20 /Xinhua-PRNewswire/ -- Shanda Interactive Entertainment Limited (NASDAQ:SNDA), the largest operator of online games in China, announced today that Shanda's leading online games, The Legend of Mir II and World of Legend, were respectively recognized as the most popular online game and the best domestic game in China in the 2004 Chinese Game Annual Forums sponsored by China Press and Publication Administration (or CPPA). These honors further demonstrate Shanda's leadership in the growing online games industry. Meanwhile, Shanda's leadership position in online game industry has also been further recognized by Chinese government -- the Ministry of Information Industry (or MII) and the CPPA with support for game development. The MII sets aside a total of RMB500 million (approximately US $60 million) each year to support the development of the country's IT industries. Recently the MII announced the list of enterprises that won government funding this year and Shanda became the key enterprise to be given special support for online game software development. The CPPA also launched the National Online Game Publication Project to boost development of domestic online games in 2004. Recently the CPPA announced that three internally developed online games of Shanda, including The Age and two other new titles, Three Kingdom and Magical Land, along with 18 other domestic titles, have been selected for the project. Tianqiao Chen, CEO of Shanda expressed: "After receiving the excellent model enterprises of China's Cultural Industry from the Ministry of Culture in 2004, the additional support towards Shanda demonstrated by both the MII and the CPPA illustrate that China has been aggressively promoting the development of a home grown online game industry. Shanda's prominent recognition in these forums also reconfirms our leading position in this rapidly growing category." About Shanda Shanda Interactive Entertainment Limited (NASDAQ:SNDA) is the largest operator of online games in China. Shanda offers a portfolio of massively multi-player and casual online games that users play over the Internet, including several of the most popular online games in China. Shanda's game platform attracts a large and loyal user base, each member of which can interact with thousands of others, which creates a strong community among users. For more information about Shanda, please visit http://www.snda.com/. Source: Shanda Interactive Entertainment Limited CONTACT: Donglei Zhou, Director of Investor Relations, Shanda Interactive Entertainment Limited, +8621-50504740, IR@shanda.com.cn; Todd St.Onge (investors), stonge@braincomm.com, or Michael DiPaolo (media), dipaolo@braincomm.com, both of Brainerd Communicators, Inc., +1-212-986-6667, for Shanda Interactive Entertainment Limited Web site: http://www.snda.com/ ------- Profile: International Entertainment
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