Taking Mobile Media to the Next Level, Zingy and MTV Offer Original Music on Mobile Phones

Taking Mobile Media to the Next Level, Zingy and MTV Offer Original Music on Mobile Phones Renowned Producer & Hip Hop Artist Timbaland Signs Exclusive Agreement with Zingy; Provides Original Beats and Other Mobile Content to Premiere Exclusively as part of MTV's new 'Made Hear: Original Ringtones' Franchise NEW YORK, Jan. 7 /PRNewswire/ -- Zingy (http://www.zingy.com/), Americas' leading mobile media company, and MTV: Music Television will launch the first global original ringtone premiere of its kind with a mobile album created by famed hip-hop producer Timbaland. In February, mobile users worldwide will have exclusive access to these ringtones as part of MTV's new wireless franchise "Made Hear: Original Ringtones." This marks the first time a hip- hop industry heavyweight has agreed to develop original recorded beats specifically for the mobile medium. Timbaland will create a wide variety of mobile content for Zingy including original beats in polyphonic and master ringtone form, voice ringtones, voice ringback tones, voicemail greetings, screensavers and wallpapers. "Our agreement with Timbaland is evidence that the mobile phone has become a legitimate platform for music distribution, so much so that artists are creating music specifically for this medium," commented Andy Volanakis, COO of Zingy. "Now that ground has been broken, I anticipate we will sign several similar agreements in the coming months. We have only scratched the surface on what artists will begin to deliver on mobile." Timbaland's mobile content will initially be made available exclusively through MTV branded mobile properties globally, including the *MTV service on Virgin Mobile in the United States and international MTV cross carrier partnerships in the UK, Spain, Holland, Italy, France, Germany and Japan. MTV will also launch on an on-air television and online promo campaign later this month in support of the Timbaland ringtone album. MTV will continue to partner with artists and producers for "Made Hear" to launch additional original ringtones created especially for wireless users globally. "We're excited to bring brand new music and content to consumers from the artists they love, made exclusively for their wireless entertainment," said Van Toffler, MTV Networks Group President. "Our audience is platform agnostic and we want to be able to offer them unique entertainment options, on their terms, wherever they are." After the exclusive window with MTV, the Timbaland mobile content will be available through Zingy's vast distribution network of carriers and media partners including AOL, Boost Mobile, Cingular, Microsoft's MSN, Nextel, Sprint PCS and T-Mobile, and its own Web site, www.zingy.com. Zingy will run a series of targeted print advertisements, enticing customers with an "easy ordering" option. All users need to do is text a code on their phone and the content is automatically downloaded and billed. Timbaland mobile content will retail between $1.49 to $2.99 per download. This multi-year, exclusive agreement between Timbaland and Zingy was formed in connection with music industry executive Joe "3H" Weinberger. About Zingy Zingy Inc. (http://www.zingyinc.com/) is the leading mobile media company in the Americas. The company develops, aggregates, promotes and distributes mobile content direct to consumers through Zingy.com and through a network of media companies and mobile operator partnerships. Zingy offers ringtones, ringback tones, wallpapers, games, chat, dating, picture services and much more. The company delivers its content to or powers the mobile media offerings of most of the major North American operators including Alltel, Boost Mobile, Cingular, Nextel, Sprint PCS, Telcel and T-Mobile. The company also has distribution partnerships with top media companies and web portals such as AOL, Microsoft's MSN and MTV. About MTVN MTV Networks owns and operates the cable television programming services MTV: Music Television, MTV2, mtvU, Nickelodeon/Nick at Nite, TV Land, VH1, CMT: Country Music Television, Comedy Central, and Spike TV, as well as The Digital Suite from MTV Networks, a package of thirteen digital services, all of which are trademarks of MTV Networks. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide. Source: MTV CONTACT: Eileen Quast of MTV Communications, +1-212-846-6762, Eileen.quast@mtvstaff.com; or Jennefer Traeger of Traeger Communications, +1-720-988-6149, jtraeger@traegercommunications.com, for MTV Web site: http://www.mtv.com/ http://www.zingy.com/ ------- Profile: International Entertainment