Sir Roger Moore, Starz Entertainment Group Team Up to Promote UNICEF Effort to Help Tsunami Victims

Sir Roger Moore, Starz Entertainment Group Team Up to Promote UNICEF Effort to Help Tsunami Victims UNICEF's Global Goodwill Ambassador, a.k.a. 007, Hosts Spots to Run on Starz and Encore Premium Networks PSAs Also Made Available to Cable and Satellite Affiliates ENGLEWOOD, Colo. and GENEVA, Jan. 12 /PRNewswire/ -- "Heroes aren't found just in the movies ... In the world we live in, YOU are called upon to be the hero." So says Sir Roger Moore, who played one of the big screen's greatest heroes, James Bond, in calling on Americans to support the efforts of UNICEF to help child Tsunami victims. Sir Roger and Starz Entertainment Group LLC (SEG), the country's largest premium television movie service, announced today that they are teaming up to create and run a series of public service announcements urging Americans to help UNICEF, for which Sir Roger serves as Global Goodwill Ambassador. The spots urge Americans to provide financial support for UNICEF as it works to help hundreds of thousands of children affected by the Tsunami. Starting January 18th, the PSAs will run on teen-oriented channel WAM!, on Starz Family and on Encore, the most widely-distributed network in the SEG family. Approximately 24 million U.S. homes subscribe to the Encore channel. In addition, SEG said it will make the spots available for free to all its affiliates, cable and satellite, to run on other channels. SEG also made a corporate contribution to UNICEF. In expressing appreciation to SEG, Sir Roger noted, "At UNICEF we see tragedy all the time. We also see hope, and it is the generosity of individuals and corporations such as Starz Entertainment Group that brings us hope." SEG President and CEO Robert Clasen said, "Like all people everywhere we have been deeply moved by the Tsunami disaster, and particularly its impact on children. We have been searching for a way to use our medium and the creative talents of our employees to help the storm's victims. So we are delighted that Sir Roger brought us together with UNICEF to focus our efforts on the need to help children impacted by this disaster." Sir Roger and SEG had been working together to promote their "Ultimate Bond" festival running on Starz On Demand in the first part of January. The festival allows Starz subscribers in cable systems with on demand service to watch 17 Bond movies whenever and as often as they wish with all the features of a DVD -- fast forward, rewind and pause -- at no additional charge. Contributions to UNICEF can be sent to the U.S. Fund for UNICEF, 338 E. 38th St., New York, NY, 10016. Affiliates wanting to air the PSA, please contact Tom Southwick or Allyson Taylor at SEG (numbers are listed below). Starz Entertainment Group LLC (SEG) is the largest provider of premium movie services in the United States with approximately 167 million pay units. SEG offerings include the Starz Super Pak(R), with up to 13 digital movie channels and more than 750 movies per month, Starz On Demand(R), the only on- demand pay TV subscription service available on the cable and satellite platforms, and its broadband equivalent, STARZ! Ticket(SM). SEG also offers a suite of advanced video offerings, including STARZ! HD(SM), Encore HD(SM), and Starz On Demand HD(SM). Starz Entertainment Group is a wholly-owned subsidiary of Liberty Media Corporation (NYSE:L)(NYSE:LMCb), www.starz.com. For further information please contact: Tom Southwick, Senior Vice President, +1-720-852-5821, tom.southwick@starz.com, or Allyson Taylor, Manager of Public Relations, +1-720-852-1122, allyson.taylor@starz.com, both of Starz Entertainment Group. Source: Starz Entertainment Group LLC CONTACT: Tom Southwick, Senior Vice President, +1-720-852-5821, tom.southwick@starz.com, or Allyson Taylor, Manager of Public Relations, +1-720-852-1122, allyson.taylor@starz.com, both of Starz Entertainment Group Web site: http://www.starz.com/ ------- Profile: International Entertainment