Romantic Sparks Fail to Fly as Valentine's Day Continues to Present False Solutions

Romantic Sparks Fail to Fly as Valentine's Day Continues to Present False Solutions CINCINNATI, Jan. 18 /PRNewswire/ -- Society is reluctant to see Valentine's Day for what it truly has become: a commercial holiday, filled with chocolates, Teddy Bears, diamonds and gifts. This is reinforced by the statistics that Americans spend over $2 billion on Valentine's Day in efforts to please their significant other. Yet, like the cliche "you can't buy love," these tangible gifts do not satisfy innate desires for romance and communication. "It is fascinating to observe how much money is spent, and often wasted, trying to satisfy the human desire for a healthy intimate relationship," said Clinical Psychologist and Pure Romance Sexpert, Michelle G. Dolnick, Ph.D. "Historically, we live in a society that is plagued by myths and illusions about sex. What is most often ignored is the fact that sex is a natural and irreplaceable need for humans." According to USA Today, forty million Americans are hindered in their relationships by low or no sex marriages, and even more startling is the estimate recently released from the National Center for Health Statistics that 50 percent of marriages in the U.S. end in divorce due to sexual incompatibility. "Over the years I have seen a dramatic increase in the number of women coming forward for help," said Dr. Dolnick. "Until recently, no one has been available to combat the negative connotations associated with female sexual desire. Fortunately, there are now companies such as Pure Romance making significant strides toward offering solutions to these problems rather than emphasizing expensive gifts or placebos." In 1993, Patty Brisben, CEO and President of Pure Romance, first broke through the male-dominated arena of sexually oriented businesses, when she opened Pure Romance (formerly known as Slumber Parties Inc.), run by women, for women. As the company continued to grow, it moved into research and development of new products and in-home communication platform. Today, Pure Romance welcomes more than 4.5 million women nationwide to over 450,000 in- home parties. Although it is no longer taboo for women to discuss such issues, there is still headway to be made. Valentine's Day, while commercialized by the retail industry, should be a reminder to work for that spark in the relationship 365 days a year. As women and couples continue to make strides in proactively improving their self-esteem and relationships, society will again learn to rekindle romance independently rather than looking for materialistic solutions. "We encourage all of you to use February 14th as the starting point to placing a healthy amount of effort into your relationship," said Brisben. "There are resources out there which, at first, may seem unconventional but will definitely re-ignite the passion in your life, without devastating your finances." Combined with the current inclusion of sex therapists and clinical psychologists, Pure Romance is in the early stages of working closely with a national renowned research institution that will be exploring the positive effects of companies who focus on relationship enhancement. Pure Romance continues to research practical and productive solutions to sexual dysfunction and boredom in the bedroom in efforts to eliminate the quick fix mentality which often plague intimate relationships. Servicing millions in just over 10 years, Pure Romance is the fastest growing woman-to-woman, multi-level marketing company -- expanding at an annual growth rate of 67% over the past four consecutive years. Specializing in lighthearted, informative in-home parties, Pure Romance gives women over the age of 18 the opportunity to achieve financial and emotional independence. For more information regarding Pure Romance, please visit http://www.pureromance.com/ or contact the corporate office, in Cincinnati, Ohio, at 866-ROMANCE. Contact: Genine Drozd 513-965-7018 513-236-4839-cell Source: Pure Romance CONTACT: Genine Drozd of Pure Romance, +1-513-965-7018, or cell, +1-513-236-4839 Web site: http://www.pureromance.com/ ------- Profile: International Entertainment