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International Entertainment News

Wednesday, January 19, 2005

MediaSpan Group Names Mark Zagorski Chief Marketing Officer

MediaSpan Group Names Mark Zagorski Chief Marketing Officer Company Adds Further Depth to Executive Management Team and Strengthens Network Profile With Advertisers and Media Companies NEW YORK, Jan. 19 /PRNewswire/ -- MediaSpan Group, (http://www.mediaspangroup.com/) a diversified media technology company delivering solutions that bridge offline and online business functions for over 4,500 traditional media customers, announced today that Mark Zagorski, former President of WorldNow, with over 12 years of marketing experience focused on the media technology sector, has joined the company as Chief Marketing Officer. This is a newly created position. Mr. Zagorski, 36, will report to Chief Executive Officer, F.R. Campagnoni, and will be based in New York City. Mr. Zagorski will be responsible for all strategic marketing programs for MediaSpan's Harris & Baseview and First Media Works divisions, as well as corporate marketing strategy, promotional, and sales activity for future MediaSpan acquisitions. "In addition to helping promote and market our individual brands, Mark will help the marketplace better understand the overall mission and direction of MediaSpan," says Mr. Campagnoni. "Moreover, Mark's strong background working with online advertisers and leading media companies makes him a key part of our strategy to grow MediaSpan's network development efforts." Mr. Zagorski was with WorldNow, a technology and ad network for local television websites, where he held various executive level positions since 1999, and was most recently President of the company. Prior to that, Mr. Zagorski worked at Interactive pioneer Modem Media where he was a Group Account Director working with clients such as IBM, JP Morgan Chase and MCI. Mr. Zagorski received a Bachelor of Science degree in Finance from Gannon University (where he was named 2004's Distinguished Young Alumni) and holds a Master of Business Administration degree from the University of Rochester's William E. Simon School of Business. Mr. Zagorski is an active multimedia public speaker and commentator with national broadcast appearances and featured articles in popular media ranging from CBS MarketWatch and CNN to MediaPost and FastCompany. About MediaSpan Group MediaSpan (http://www.mediaspangroup.com/) is a diversified media technology company delivering solutions that bridge offline and online business functions for traditional media companies. Servicing more than 4,500 media customers, MediaSpan provides leading technology solutions for print, content management, hosting, e-commerce and promotion activities. For print publishers, MediaSpan provides back-office, pre-press infrastructure tools combined with new media technologies for online revenue opportunities. For broadcast radio groups, MediaSpan provides a comprehensive suite of software solutions designed to integrate on-air with online programs that lead to growth in non-traditional revenues for clients. MediaSpan is headquartered in Research Triangle Park, N.C., with offices in Ann Arbor, Mich.; Melbourne, Fla.; and San Clemente, Calif. Investors in MediaSpan include Covestco-Seteura, LLC, Rustic Canyon Group, Southeast Interactive Technology Funds and several leading media companies. Source: MediaSpan Group CONTACT: George Simpson of George H. Simpson Communications, +1-212-309-9068, +1-203-521-0352, georgehsimpson@att.net, for MediaSpan Group Web site: http://www.mediaspangroup.com/ ------- Profile: International Entertainment

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