Heineken USA Signs on As Official Beer for Park City, Utah's The Village at the Lift

Heineken USA Signs on As Official Beer for Park City, Utah's The Village at the Lift - Steps up Support of Emerging Talent in Independent Film - WHITE PLAINS, N.Y., Jan. 14 /PRNewswire/ -- Heineken USA, as part of its ongoing commitment of supporting emerging talent in the world of independent film, has signed on as the official beer of The Village at the Lift in 2005. The Village at the Lift, a main attraction of the independent film festival community, will transform Park City's Main Street into a VIP hub for both activity and leisure, offering concierge service, specialized boutiques, a restaurant, welcome lounge, a media center and event space, from January 20 through January 27. In addition to its overall sponsorship, Heineken will transform the Flying Sumo Sushi Restaurant into the ultra-exclusive Heineken Green Room. With its sponsorship, Heineken USA will help this two-story, 30,000 square foot retail center be a vital asset for the independent film festival community. Heineken will also be the hosting sponsor of the Wild West "Shout Out," with the Creative Coalition, on Tuesday, January 25. Heineken USA Inc., the nation's largest beer importer, is a subsidiary of Heineken International (Netherlands), which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Dark Lager; Amstel Light, the largest-selling imported light beer brand; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit http://www.enjoyheinekenresponsibly.com/. Source: Heineken USA Inc. CONTACT: Marvin Mack, marvin.mack@eurorscg.com, or Russell Schaffer, both of Euro RSCG Magnet, +1-212-367-6869, for Heineken USA; or Dan Tearno of Heineken USA, +1-914-681-4113, dtearno@heinekenusa.com Web site: http://www.enjoyheinekenresponsibly.com/ ------- Profile: International Entertainment