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Monday, January 17, 2005

Harrah's Gary Loveman Named Gaming & Lodging Industry's Top CEO

Harrah's Gary Loveman Named Gaming & Lodging Industry's Top CEO LAS VEGAS, Jan. 17 /PRNewswire-FirstCall/ -- Gary Loveman, chairman, president and chief executive officer of Harrah's Entertainment, Inc. (NYSE:HET), has been named the gaming and lodging industry's "Best CEO" by Institutional Investor magazine for the second straight year. (Logo: http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO) Other honorees on this year's "Best CEOs in America" list, published in Institutional Investor's January 2005 edition, include Wal-Mart Stores' H. Lee Scott, Jr., General Electric's Jeffrey Immelt, Microsoft's Steven Ballmer, and Cisco Systems' John Chambers. Selections were based on the votes of more than 1,250 analysts and investment portfolio managers, who were asked to identify their picks for the top three CEOs in the industry sectors for which they had responsibility. Responses were weighted by rank to produce a score for each candidate. "What categorizes the winners? Some are notable for their highly sophisticated knowledge of customers' needs, which allows them to custom-tailor products; others stand out for their ability to seize growth opportunities with well-considered -- and integrated -- acquisitions," the magazine wrote. Various subsidiaries of Harrah's Entertainment, Inc. own or manage 28 casinos in the United States, primarily under the Harrah's and Horseshoe brand names. Founded 67 years ago, Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Additional information about Harrah's Entertainment is available at www.harrahs.com. Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Harrah's Entertainment, Inc. CONTACT: Investors, Brad Belhouse, +1-702-407-6367, or Media, Gary Thompson, +1-702-407-6529, both of Harrah's Entertainment, Inc. Web site: http://www.harrahs.com/ ------- Profile: International Entertainment

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