DoubleClick Signs Friendster for Online Ad Management

DoubleClick Signs Friendster for Online Ad Management NEW YORK, Jan. 19 /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK), the leading provider of marketing solutions for advertisers, direct marketers and web publishers, today announced it has signed Friendster, a leading social networking site, as a high-volume DART for Publishers (DFP) client. DFP is a hosted, advertising serving and management solution that helps web publishers efficiently manage, serve and report on online ads to monetize their content and increase revenues. "Friendster enjoys significant traffic from 13 million members and therefore a high demand for advertising. DoubleClick's DART for Publishers solution is regarded as the most robust and scalable solution available to meet our growing needs," said Charlie Barrett, Vice President of Sales, Friendster. "In particular, we're already impressed with DoubleClick's extremely easy implementation process thanks to a knowledgeable and responsive account team." "Savvy web publishers choose DoubleClick's DFP solution for its world-class service, and ability to grow in conjunction with their business," said Doug Knopper, Senior Vice President, Ad Management, DoubleClick. "Friendster's high-volume inventory made DFP the logical choice to manage its demand." The DART for Publishers service is part of DoubleClick's DART ad management suite, which, along with DART for Advertisers, DART Enterprise ad serving software, the MediaVisor media planning tool and DART Motif, the company's rich media solution, provides comprehensive marketing solutions for approximately 1,000 clients worldwide. To learn more about DART for Publishers, visit http://www.doubleclick.net/. About DoubleClick Inc. DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions -- online advertising, search engine marketing, affiliate marketing, email marketing, database marketing, data management and marketing resource management -- help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 23 offices around the world. Media Contact: Jenny Connorton DoubleClick Inc. 212.381.5183 jconnorton@doubleclick.net Source: DoubleClick Inc. CONTACT: Jenny Connorton, of DoubleClick Inc., +1-212-381-5183, jconnorton@doubleclick.net Web site: http://www.doubleclick.com/ ------- Profile: International Entertainment