Celebrities Got Their Motors Running To Support Environmental Awareness

Celebrities Got Their Motors Running To Support Environmental Awareness Traffic Jam in 'Prius Only" Lane LOS ANGELES, Calif., Nov. 18 /PRNewswire/ -- Celebrity attendees and presenters at the 14th annual Environmental Media Awards (EMA) on November 17, 2004, were counting on actions speaking louder than words when they arrived at the ceremony in hybrid and alternative fuel vehicles. But no one expected a traffic jam in the 'Prius Only' lane. Over 60 celebrities and Hollywood glitterati demonstrated their commitment to the environment by arriving in the super ultra low-emission hybrids. To underscore the Environmental Media Association's dedication to recognizing environmentally conscious programming, a special "Prius Only" lane had been designated but actual use went well beyond expectations. Some of the presenters and guests who benefited from Prius Privileges included: Woody Harrelson, Jeffrey Tambor of the Emmy winning series "Arrested Development," Jason Schwartzman of "I Heart Huckabees," comedienne Sarah Silverman, actresses Wendie Malick, Sara Rue ("Less Than Perfect"), Poppy Montgomery ("Without A Trace"), Frances Fisher ("House of Sand and Fog"), Dana Delany, Julie Warner ("Baseball Wives"), actors Peter Horton ("While I Was Gone"), Dean Cain, and Joshua Jackson ("Dawson's Creek"). Special honorees Daryl Hannah and Willie Nelson also drive alternative fuel vehicles. "I believe that cars like the Toyota Prius are moving in the right direction and taking the appropriate steps to help create a more sustainable environment for future generations," states television star Dean Cain. By showing their support for fuel efficient cars to decrease our dependence on fossil fuels, reduce air pollution, and stem climate change, these attendees joined the growing list of celebrities who already demonstrate their concern for the environment by owning and driving a Toyota Prius including Cameron Diaz, Leonardo DiCaprio, Brad Pitt, Kirsten Dunst, Will Ferrell, Tim Robbins, and many more. For the third consecutive year, Toyota Motor Sales, U.S.A. was the Presenting Sponsor of the Environmental Media Awards. The awards recognize the creative teams behind television, film and music productions that raise public awareness of environmental issues by incorporating positive environmental messages in their work. Toyota, the recognized leader in hybrid technology, is attracting a mainstream audience for its environmentally advanced vehicles. Sales of Toyota's gas-electric hybrid Prius recently passed 200,000 units worldwide, making Prius the world's best-selling hybrid. Sales in the U.S. are expected to be nearly 50,000 for 2004 and double that for 2005. Source: Toyota Motor Sales, U.S.A. CONTACT: Phyllis Klein or Lisa Bernfeld of Phyllis Klein & Associates, +1-323-655-4200, for Toyota Motor Sales, U.S.A., Inc. ------- Profile: International Entertainment